The 28th Annual Salem Chamber of Commerce Haunted Happenings Grand Parade will take place, as always, on the first Thursday of October, October 1st, 2026. The parade will follow the normal route from Prime Group Shetland Park to Salem Common.

The Salem Chamber is excited to announce the 2026 Haunted Happenings Grand Parade Theme: “Old School Halloween”! As we celebrate Salem400+ this year, we're looking back at the evolution of Halloween through the ages. From the ancient traditions of Samhain to classic trick-or-treating, homemade costumes, and even the nostalgia of '90s Halloween movies, we can't wait to see your interpretation. There's no wrong way to celebrate Halloween! Join us as we light up the night with spooky spirit and community pride!

The Parade is a special nighttime tradition for the city of Salem and visitors alike to officially kick off Salem’s Halloween season. The evening should be a night full of color, pageantry, music, and the enthusiasm of thousands of Salem’s students from kindergarten to college plus many local business owners. Over 15,000 spectators (children, adults, and those in between) are expected to attend.